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I Lost R7,500 on My Own Meta Campaigns Last Month — Here's What It Taught Me

I Lost R7,500 on My Own Meta Campaigns Last Month — Here's What It Taught Me

Meta is moving toward AI-driven creative-based targeting through Advantage+. Here's what that means for your campaigns — and how I lost R7,500 on my own Meta campaigns learning it the hard way.

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Don’t Boost That Post – Do This Instead

Don’t Boost That Post – Do This Instead

For many business owners, the “Boost Post” button on Facebook and Instagram feels like a "quick win". It's easy, fast, and promises exposure. But here's the reality...

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